Why build a referral sales channel?

• increase the efficiency of your sales force

It is easier to close qualified referrals introduced by known partners; your sales force can spend more of their time selling, less time searching.
 

• increase your industry and market reach at low cost

Explore new markets; no additions to your staff required until increasing sales make it necessary, a good problem to have!
 

• referral sales channels are effective, less expensive, and much lower risk

Establishing and supporting a conventional sales channel which is expected to close sales of your products/services is much more resource intensive than if your referral partner simply needs to introduce interested prospects to your business, to benefit their own as well.
 

> how to build a referral sales channel