Customer discovery is a process
Find out what your prospects will buy, why, and what will cause them to buy from you.
Customer discovery is a key part of business development, and a first step both to generating new revenue and to uncovering new ways to compete.
Your product or service is just part of the picture.
To sell more, first learn to see your customer's business environment, competitive pressures, and issues particular to their business and their industry - through their eyes.
To be effective, a focused customer discovery approach comes first, (not an increased sales effort), and rewards often include uncovering new selling strategies which competitors will have difficulty matching.
Reveal new customer needs, unexpected motivations to buy, and new benefits you can sell.
Each of these can create new business and profit for you. And this is just the beginning of how you can benefit from customer discovery.